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EFour exists to help budding businesses in developing countries thrive. It’s our passion.
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We’ve seen firsthand the difficult circumstances and incredible challenges micro-and small enterprises face, and we understand that longer term customized support (rather than large group one-off training) gets much better results. We want to facilitate decent incomes, jobs, and economic growth and prosperity. It’s basic, but neither simple nor easy. Still, a little help can go a long way in the developing world.
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A lot goes into starting and running a business. In low-income countries it’s especially difficult. Yet small enterprises are precisely what struggling economies need in order to develop.
Support to MSMEs in developing nations has typically been technical skills, access to funding, value chain development, market creation, and business enabling environments. These are absolutely vital components, and small business development won’t happen without them.
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However, one support area is often overlooked: the business management and planning skills that are crucial to running an enterprise. Without these skills businesses can easily fail, even if the other factors are present.
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Entrepreneurs in developing and emerging countries have special needs and challenges. Many are “entrepreneurs of necessity” with few employment options. Others have innovative ideas to fill much-needed niches, but don’t know how to go about creating a successful enterprise and are unable to secure funding.
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Developing-nation business owners are not a homogenous group. From tiny rural agribusinesses to urban educated techpreneurs, their skills and country situations vary greatly. Most don’t have access to entrepreneurial education or training such as college business programs, incubators, and business mentoring services. It can be resource-prohibitive for organizations to provide the intensive support that’s really needed.
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We aim to change that.
EFour grew from the need to provide business support to those who most need it: microenterprises in low-income countries. Our experience spans Africa, the Middle East, the Caribbean, Central America, Russia, and Eastern Europe.
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Donna Rosa is Founder and Chief Entrepreneurship Officer of EFour. Her longtime corporate business management expertise combined with extensive international development experience allows Donna to make complex business concepts easy for developing-country entrepreneurs to learn and utilize. Her approach is always hands-on, interactive, and real-world, not theory or academic.
Read more about Donna here.
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