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The ECoaching Program

Our flagship program was created to allow organizations to cost-effectively target the many microenterprises, both formal and informal, in low-income areas. These business owners require coaching more than business plans, which may be too complex or difficult due to a lack of business skills or training.  ECoaching is an introductory overview program that delivers customized, real-time, business-specific support.


Each week entrepreneurs complete homework assignments and engage in discussions about their businesses. They learn the basics of marketing, cash flow, and growth plans.  It's simple and effective. 

Session 1
Overview worksheet to be completed prior to class, discussion of each participant’s responses, and instructions for marketing worksheet
Session 2
Marketing discussion and instructions for cash flow part 1
Computer Store
Session 3
Cash flow part 1 review and instructions for cash flow part 2
Analyzing the data
Session 4
Cash flow part 2 with review/discussion on how to improve financials, and instructions for business goals
Contract Signature
Session 5
Business Goals worksheet to be completed; review of business goals and any other outstanding business issues
Business Discussion

Additional sessions can be added to continue or expand learning

Support Group

 Topic-Specific Programs



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This program is a simplified business plan, and it provides startups with exactly what they need to get their businesses on the right road. It utilizes a simple business model canvas to help entrepreneurs test and strengthen business concepts and viability.  This can be combined with the ECashflow and EGrowthPlan progams for a comprehensive beginner program.

ECanvas is a 2-week program (once a week).


Cash flow is the number one reason small businesses fail.  We make it easy for entrepreneurs to accurately track monthly cash flows, anticipate potential problem areas, and address them. Our proprietary online software requires only basic inputs and does all the calculations automatically. 


Entrepreneurs learn about the principles of cash flow and apply them to their own businesses.  ECashFlow runs once a week for 3 weeks.


This 2-week (once a week) program walks entrepreneurs through the process of developing business goals and a concrete action plan, including tactics and timelines.  EGrowthPlan helps small business owners carefully think through their dreams and make them real.


All businesses need to know how to market effectively in order to attract and retain customers and clients. In four sessions entrepreneurs learn about key marketing principles such as target markets, competition, differentiation, value proposition, positioning, and promotion.  They develop their own promotion plans with input from experienced coaches.


How does a microenterprise with limited resources attract the talent it needs in order to be successful?  Our ETalent program interactively explores the problems small business owners face and offers recruitment tips and strategies they apply directly to their own situations. Through a 4-week (once per week) guided program, entrepreneurs flesh out their own solutions.

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